Disney Studio, a world-leading entertainment company, teamed up with Publicis Groupe to create a high-impact digital campaign for their movie, Ant-Man and The Wasp: Quantumania, in Malaysia.
Utilizing ADBRO's contextual targeting, the campaign reached audiences interested in superhero and action movies, including Marvel fans, comic book fans, action movie enthusiasts, teens, families, gamers, tech, and music lovers by targeting relevant visuals, categories, and keywords.
The campaign was strategically timed, with a spike in reach at a low frequency during the pre-launch phase to engage the maximum audience, followed by retargeting engaged audiences during the post-launch phase to drive cinema visits.
Innovative formats were employed to provide an engaging experience, successfully reaching over 2.7 million people and emphasizing the captivating Quantum Realm exploration featured in the movie.