CelcomDigi, a leading telecom service provider, collaborated with OMD to amplify brand visibility across Malaysia . The digital campaign targeted MF 18-55, focusing on lifestyle and tech-savvy personas.

Campaign leveraged unique delivery tactics via ADBRO, ensuring 100% SOV at selected publishers, which allowed to reach >3mn people with VR of 82%, CTR > 1.2%, and ER of 8%, directly aligning with the brand's objective to maximize awareness. Different high impact formats were used, capturing full-screen attention and driving engagem & traffic with rich media content.