Dove, a hygiene brand owned by Unilever that produces personal care products such as soap, body wash, shampoo, and deodorant., partnered with Mindshare, launched a high-impact digital campaign in Vietnam to promote their body wash product.
By utilizing ADBRO's contextual targeting, the campaign successfully reached female audiences interested in skincare, beauty, and fashion as targeted by relevant content and visual tags. The campaign leveraged TTD/PMP for delivery.
To enhance brand safety, ADBRO implemented a thorough deep localization strategy, fortified by the integration of Grapeshot and DoubleVerify. Moreover, the campaign incorporated third-party control through DoubleVerify and Sizmek, enabling advanced monitoring and optimization of ad performance.
Dove employed ADBRO's high impact In-image Banner with Takeover: IB+T and In-image Banner with Video: IBV format ads.
With this creative strategy, Dove aimed to captivate the audience and emphasize the product's numerous benefits as an effective solution for improving skin quality. Dove sought to leave a lasting impression on the audience while highlighting how their product can address various skin concerns and provide improvements.
By implementing this creative strategy, Dove achieved remarkable success, reaching audience of over 19 million people with viewability rate exceeding 70%, indicating that the majority of the ads were visible to the target audience.
Additionally, the click-through rates reached nearly 1% and VR-15 of almost 30%, reflecting a significant level of engagement and interest from the viewers.