Guinness tapped into peak EPL fandom in Malaysia—partnering with Dentsu Aegis and ADBRO’s immersive formats to cement its status as the go-to match-day beer and drive purchase intent over the festive period. The campaign delivered over 1.8M impressions, achieving a strong 86% VR, ER of >9%, a >1.4% CTR, and more than 172K video views of 15s.