Yes 5G, a mobile service provider that offers a 5G network, has collaborated with Primal Digital agency, launched a high-impact digital campaign in Malaysia. The campaign is specifically designed to promote their 5G product to target audiences.
By implementing ADBRO's contextual targeting strategy, the campaign successfully reached an audience interested in smartphone and technology-related news. This was achieved through the effective utilization of relevant visuals, categories, and keywords.
The campaign also employed a differentiated targeting approach based on the interests and focus groups of individuals considering postpaid and prepaid plans.
Furthermore, specific operators were targeted based on their IP addresses, allowing for the segmentation of users from competing networks.